We want to help the leaders working in sales & marketing to navigate the field of data-driven marketing and new technologies.
To offer you tools to succeed in your work in 2021 and the coming years, we organise monthly online events called AET (Avaus Expert Talks):
1. B2B Sales Trends 2021
How to automate your sales processes & add more data driven decisioning? Introducing 7 pragmatic first steps to become data driven revenue organisation & to help you get started on your journey towards data driven operations.
2. What every CMO should know about Data
What data is relevant for marketing & sales and what gives data predictive power and why?
Introduction to the key elements you need to know to build a result and data driven marketing & sales engine.
Customer speaker from: McDonald's
3: The Data Driven Marketing Operating Model
Watch to hear what increasing your automation level by 100x will require from your organizational design and operating model & What competencies you need in the future.
Customer speakers from: SOK & Atlas Copco
4: Algo Operations – How to scale up your algorithmic marketing
How to make sure that your Data & Analytics unit can keep delivering as much value as possible while scaling up & the top 5 key accelerators to help your organisation to scale.
Customer speaker from: ICA
5: Customer Data Platform: Best practices & use cases
Use case centricity is an undervalued area that is often disabling business value captured. This session will help navigating through all the hype, buzzwords and acronyms.
Customer speakers from: Walter AG & Savencia